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What Amazon, Coca-Cola, and Nike Get Right About Belief

Advertising has spent a century learning how to make people fall for a brand. A new book argues the same instincts explain why some companies keep employees fascinated for decades while others burn through them in…

Aggregated · originally by Vanguard
16 Sept 2026, 14:00 WAT · 3 min read
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What Amazon, Coca-Cola, and Nike Get Right About Belief

Advertising has spent a century learning how to make people fall for a brand. A new book argues the same instincts explain why some companies keep employees fascinated for decades while others burn through them in…