Davido joins Aliko Dangote to unveil massive Times Square billboard, video gets Nigerians talking
Afrobeats superstar Davido and billionaire Aliko Dangote unveil a massive Times Square billboard linked to the Dangote Refinery as Nigerians react to the video
The story is significant because it combines Nigeria’s entertainment influence with one of the country’s biggest industrial projects. Davido and Aliko Dangote were filmed together in New York’s Times Square beside a large digital billboard promoting the Dangote Petroleum Refinery, carrying the message “Made in Nigeria. Built for the World.” The appearance comes during the refinery’s IPO, which opened on September 14 and offers 4.1 billion shares at ₦525 each. The Times Square campaign therefore serves as an international-facing promotion for a Nigerian industrial asset seeking wider investor attention.
The main point to distinguish is the promotional symbolism from what the billboard actually represents financially. Davido’s appearance has generated strong reactions because of his close relationship with Dangote and his status as a globally recognised Nigerian artist, but the available reporting doesn't establish that he has a formal ownership or investment role in the refinery or the IPO. His presence appears to be part of the publicity surrounding the campaign. There is also a broader question around how much visibility such celebrity involvement can translate into actual investor interest. The IPO itself is a separate financial proposition, with investors being offered shares at ₦525 each and the offer scheduled to close on October 13, 2026.