Kerrygold Strengthens Ties with Nigeria’s Baking Community at Cake Expo 2026
Kerrygold has reaffirmed its commitment to Nigeria’s baking community by partnering with ICES Nigeria for the Cake Expo 2026 held in Ikeja, Lagos. Read More:…
Kerrygold, the Irish dairy brand known for its butter products, has steadily built a presence in Nigeria's food and hospitality sector, where imported butter and baking ingredients are staples for the country's expanding pastry and confectionery trade. Cake Expo, organised by the International Cake Exploration Societe (ICES) Nigeria chapter, has become one of the more prominent annual gatherings for the nation's baking industry, drawing bakers, cake artists and ingredient suppliers for exhibitions, demonstrations and networking.
Nigeria's baking business has grown significantly in recent years, driven by home-based bakers, small cake studios and event catering, even as operators continue to grapple with rising costs of imported ingredients and currency pressures. Brand partnerships with events like Cake Expo are typically used by ingredient suppliers to court loyalty among bakers and strengthen distribution within the trade. Both Punch and Vanguard's coverage centres on Kerrygold's sponsorship announcement and ICES Nigeria's role in organising the event, with Vanguard specifying the October 7–8 dates in Ikeja, Lagos; neither report details the scale of Kerrygold's investment, attendance figures, or other brands involved in the expo.